Matty is the owner and creator of Victory Barber & Brand Products. In 2010, he opened his first barber shop, which has been called one of Canada’s Best Barbershops by multiple publications. Matty has also been named the “Coolest Barber on Instagram” by Details and GQ Magazine. Other honors include Canadian Men’s Hairstylist of the Year 2014, BTC’s #Bigshot Award for Men’s Shot of the Year 2015 and Canadian Barber of the Year 2018.